Pay per Click (PPC) services are an essential component of search engine marketing. It is a digital marketing strategy that channels traffic, the number of people visiting a website, through ads that appear when someone uses a search engine. Pay per click refers to the process of ads being targeted around particular keywords and you pay only when a user clicks on a particular ad. It is an effective strategy for businesses of all sizes.
This service is provided on all major search engines such as Google, Bing, Yahoo, etc. It has the potential to increase the traffic and the conversion rate of your website, but you have to make sure that the money paid doesn’t go down the drain. The rates vary based on the industry and type of product or service being sold or advertised.
Unlike traditional media, pay per click allows a business to target the appropriate demographic instead of reaching out to the entire body of masses. With PPC services, you can show your ads only to people interested in a particular product that you sell. Pay per click services can similarly be applied to social media sites like Facebook, LinkedIn, YouTube, Twitter, etc.
Websites in Canada that use optimized pay per click services generate higher traffic and maintain a healthy conversion rate. Further, it increases brand recognition and allows for engagement with existing and potential clients.
Pay per click works in a very simple and proportionate manner just like an auction. The more you bid the better the chances of your showing up amongst the first few links on a search results page. However, there is a catch. Google has started maintaining a quality score which is directly proportional to the relevance of your website with the concerned ad. If it does not relate well with the ad during the search results, it will lead to a low-quality score and the investment made for the campaign will be wasted. A high-quality score will eventually help you maintain a high conversion rate and lower your cost per click giving you higher returns on your investment. This then gets converted into both organic and paid traffic to your website. Eventually, it creates awareness about your site and translates into higher sales.
Seamless integration of search engine optimization strategies and innovative use of pay per click services
is a potent marketing technique. It helps a business generate higher revenues and leads and also creates awareness about the brand, its products, and services.