Marketing

 

Strategy Development

In order to grow your business, you need to understand its strengths and weaknesses and how they affect the available opportunities. By researching internal and external factors, we will get a clear idea of your organization’s framework and its position in the market. This knowledge will be the basis for setting goals that will propel you to the next level.  More

Reputation Management

Negative search results can have a direct impact on your company’s revenue. Potential customers are rarely able to distinguish if a bad review is real or not, or  when a complaint is exaggerated. Negative comments, whether or not they are warranted, can turn somebody off before you even have a chance to offer your products or services.  More

Analytics Analysis

There are a lot of details  you can get regarding your website by using tools such as Google Analytics. You can measure things like how many people visited your site, how many of those visitors were unique, what geographical region they are from, what keywords they used to get  to you, how long they stayed on your site- even how long they stayed on a specific pageMore

Launches & Redesigns

If you are about to launch a site, are considering a soft launch to roll out new features, or want to completely redesign your current site, there are many different factors to take into account. For a new site, you will have to consider ways to drive traffic even before the launch. More

Website Usability

Navigation and site architecture should be intuitive. You can have the best products/services, but if your site is confusing, people will get frustrated and leave.  There are numerous culprits that can make you lose customers this way– broken links, slow load times, poor readability…the list goes on. More

Conversion Optimization

Getting people to visit your site is a great step, but it is not the final one. What do you want them to do next? Buy your product, register, download? You need to make it easy for them to go from being a passive browser to becoming a subscriber or customer, or you run the risk of having them move on to another site. More